Poised to impact the Reggae world. Ibru's versatility has him positioned to impact both the dancehall and culture scenes with his catchy but positive lyrics. Ibru loves being different and unique as his journey in reggae is from an unusual path. Ibru's humble beginnings and love for music started in the rural settings of South Andros island in the Bahamas. Where he grew up with his grand-mother. His humble beginnings have given him the down to earth and realest character. The realness in Ibru can be heard in his lyrics. Since 2011, Ibru's pursuit of his dream as a Reggae artist took him to the city of Kingston Jamaica, the capital of Reggae. He felt that to truly be successful in the genre he must learn from and work with the best in the Reggae industry. Ibru have worked with some prominent engineers and producers in Jamaica as he continued to improve his craft.
Ibru was first known as Artiste Hebrew before changing his name to Ibru. In 2011, he released his first major single called "Stand". The song is a conscious song that talked about standing your ground and defending what you believe in. The song is still available on Itunes and other online platforms. In the last year Ibru has released a single on the 2 face riddim called "See dem watching" and did a collaboration with Krueshef called "Great I am". Ibru continues the journey to achieve success. A recent article in the Jamaican Star on February 8th, 2017 on the then Artiste Hebrew, cited him as a rarety. The article quotes the publicists who said that the artist understands the music and highly values quality over quantity.
He recently, finished a dynamite single on the Bitter bush riddim produced by One Army Entertainment called, "Nah Give Up". The Bitter Bush Riddim have gained worldwide traction. Ibru share the platform on this riddim with artists like Jah Vinci, Bugle, Krueshef and Zagga. The work ethic and drive of Ibru has him poised for greatness as he finish up a few songs for his upcoming EP. So, look out for this powerful artist!